Commercial properties need regular maintenance and upkeep services. Quite obviously, the demand for office cleaning services is always on the rise. If you own a company that offers office cleaning services Melbourne, you have to focus on many things, including marketing. In this post, we will talk about the best marketing tips for promoting commercial cleaning services.
Learn from competition
If you are new in the industry, you first task is to get a list of top rated services in your area. Your competitors can show you the way, especially with regards to marketing and promotion. Also, knowing your competitors also helps in understanding the nature of the market and the things that customers expect from general services.
Well, traditional marketing costs have increased hugely in recent times, and as a new business, you may not have the money to invest in big banners and hoardings. A nifty and smart idea is to go online. Many managers and office supervisors look for cleaning services online, and if you are well placed on the internet, you can be assured of genuine leads.
Have a plan
No matter what kind of customers you have, it is important to have a solid marketing plan in place. How much can you afford every month? Can you find a local marketing agency in budget? If yes, can you pay for everything like SEO, PPC, and social media marketing? What’s your expected budget for local ads? As long as you know the basics of your marketing goals, you can plan the next steps accordingly.
Offer more deals
Discounts are always lucrative, and if you are willing to give up a part of your profit margins, you can earn more customers, which is a good approach, at least in the initial stages. Also, you can design new packages with better prices for existing customers or can offer a special discount for a particular month. Make sure that you don’t compromise on the quality of services though.
Finally, be responsive. Create a website, where you have all the relevant contact details, and if possible, maintain at least two hotline numbers. Just one operator is enough to handle the regular calls of customers. You can also check the websites of a few known commercial cleaning services Melbourne to know the kind of promotional offers they usually provide, which can be a good hint for designing your packages.