Online Marketing’s Dirty Little Secret

Online Marketing’s Dirty Little Secret

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If you have ever wondered how it is that some companies seem to just come onto the scene and make a big splash while others struggle in obscurity forever, welcome to the world of online marketing. While it is true that not every successful new startup owes its success to online marketing, you can bet that there is a pretty substantial part of its initial business plan that covers that chapter.

It helps if you have a good product, of course. The old chestnut that you can never go wrong if you deliver to the people what they want, whether they know it or not is still going strong in the digital age. The only difference might be in how we are convinced that what you have to sell is exactly what we have been looking for all this time. It shouldn’t surprise you to find out that when it comes to marketing in the twenty-first century, it is all about the digital online marketing.

Get Your Ducks in a Row First

Marketing online is a whole lot more than throwing up a few smart blog posts, pushing your product on Facebook and running some snazzy images on Instagram that you brag about on Twitter. Yes, this is part of the package and we should definitely talk about social media if we are talking online marketing. But smart online marketing goes beyond this, and actually starts with something far more pedantic.

We are talking about the importance of having the right software to organize that marketing plan you have so carefully laid out in your business plan. When convincing the web that you have the best thing on offer since sliced bread is the order of the day, you have to start with software that gets that plan in place.

One place to look for help with organization is Alphapeople, the online software company that has all the tools you will ever need to get your business in order. They are a Microsoft partner with a difference, as they provide some of the best tools for any type of business, regardless of your needs.

Define Your Marketplace and Own It

It is hard to market if you don’t know who you are selling to in the first place. While you probably spent some time defining your ideal market in your initial business plan, the real test is once you begin to find out how close you are to the mark in the real world.

Using analytical tools to define who visits your website and all your social media pages, you can begin to get a clearer picture of who actually buys your product, how they use it and if they are willing to recommend it to others. This last one is crucial, as in today’s market reputation on the net is everything.

If you can become the company others trust, that they tell their friends about, then you are made in the shade. The best way to get there is to understand what they need from you, and then deliver it in spades. Once you have, they will then come to you, and that is the real dirty secret about online marketing.


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Dr. Liu has a Ph.D. in Materials Chemistry